Our surrondings change from place to place. This leads to diverse eco-systems and this variation may lead humans to adapt to their surroundings differently because of the availability and type of natural resources.

The setting created by different environmental factors is what we call the context. It is specific to each region. In one place, there might be resources such as clay & limestone while in another wood & slate. Each material has its inherent quality.

Just like logic in code, functionality precedes style. The context further defines the possibilities in function. In hilly areas with very heavy rainfall, sloping roofs are a safer choice, but this might impose several rules on the process of designing while adressing functionality.

Understanding context is the key to sustainability. It adheres to the belief that built spaces should have minimal impact on our environment. Instead of just styling the way we like, sustainability provides a greater purpose to architecture.

Popular culture has drawn a dinstinction between architecture and interior design: interior design is pertaining to apartments while architecture is building something from scratch.

Keeping the definitions aside, we have observed that the real difference when designing interiors emerges in the approach. The possibilities are limited by what is already constructed.

Our environment is an amalgamation of various shapes, colours, textures, aromas, lighting, etc. Each of these properties acts as stimuli for our bodies and when we react to them, distinct experiences are created. Our minds memorize these experiences and associate them with a certain set of stimuli. We all like and dislike certain experiences.

Contractors are often self-taught individuals and are ideal for small jobs, but for larger projects their inability to provide design assistance or non-transparent practices should be dealt with carefully as they can cost you serious money otherwise.

Small design firms partner with contractors and may offer only design consultation or even turn-key services. They often ensure transparency and manage execution well.

Large interior design companies mostly partner with small design firms & contractors and provide a platform for them to connect with clients. Hence, they often fare poorly at providing consistency in design quality and ensuring integration of design and execution. Also, despite being seemingly transparent, they are the most expensive of all options.

We have our own architecture framework called Open Design. Unlike most designers who rely on inspiration, our approach is based on thorough analysis.

Our in-house team follows this framework to deliver consistent design quality. We also update our adaptable framework when we find scope for improvement.

We partner with very few good contractors who meet our rigorous standards. We train them and have experience working together. This ensures proper integration of design and execution.